Change master->primary/leader/member (#2541)

keep as much backward compatibility as possible.

Following changes were made:
1. All internal checks are performed as `role in ('master', 'primary')`
2. All internal variables/functions/methods are renamed
3. `GET /metrics` endpoint returns `patroni_primary` in addition to `patroni_master`.
4. Logs are changed to use leader/primary/member/remote depending on the context
5. Unit-tests are using only role = 'primary' instead of 'master' to verify that 1 works.
6. patronictl still supports old syntax, but also accepts `--leader` and `--primary`.
7. `master_(start|stop)_timeout` is automatically translated to `primary_(start|stop)_timeout` if the last one is not set.
8. updated the documentation and some examples

Future plan: in the next major release switch role name from `master` to `primary` and maybe drop `master` altogether.
The Kubernetes implementation will require more work and keep two labels in parallel. Label values should probably be configurable as described in https://github.com/zalando/patroni/issues/2495.

extras/confd/templates/haproxy.tmpl

@@ -16,9 +16,9 @@ listen stats
 	stats enable
 	stats uri /
 
-listen master
+listen primary
 	bind *:5000
-	option httpchk HEAD /master
+	option httpchk HEAD /primary
 	http-check expect status 200
 	default-server inter 3s fall 3 rise 2 on-marked-down shutdown-sessions
 {{range gets "/members/*"}}	server {{base .Key}} {{$data := json .Value}}{{base (replace (index (split $data.conn_url "/") 2) "@" "/" -1)}} maxconn 100 check port {{index (split (index (split $data.api_url "/") 2) ":") 1}}