Set encoding on open call in setup.py (#2727)

* Set encoding on open call in setup.py

If a host OS does not have a UTF-8 locale set the read() call is unable
to read the utf-8 encoded README.rst file.

* Remove non-ASCII characters from README.rst

README.rst

@@ -8,7 +8,7 @@ You can find a version of this documentation that is searchable and also easier
 
 There are many ways to run high availability with PostgreSQL; for a list, see the `PostgreSQL Documentation <https://wiki.postgresql.org/wiki/Replication,_Clustering,_and_Connection_Pooling>`__.
 
-Patroni is a template for high availability (HA) PostgreSQL solutions using Python. For maximum accessibility, Patroni supports a variety of distributed configuration stores like `ZooKeeper <https://zookeeper.apache.org/>`__, `etcd <https://github.com/coreos/etcd>`__, `Consul <https://github.com/hashicorp/consul>`__ or `Kubernetes <https://kubernetes.io>`__. Database engineers, DBAs, DevOps engineers, and SREs who are looking to quickly deploy HA PostgreSQL in datacenters — or anywhere else — will hopefully find it useful.
+Patroni is a template for high availability (HA) PostgreSQL solutions using Python. For maximum accessibility, Patroni supports a variety of distributed configuration stores like `ZooKeeper <https://zookeeper.apache.org/>`__, `etcd <https://github.com/coreos/etcd>`__, `Consul <https://github.com/hashicorp/consul>`__ or `Kubernetes <https://kubernetes.io>`__. Database engineers, DBAs, DevOps engineers, and SREs who are looking to quickly deploy HA PostgreSQL in datacenters - or anywhere else - will hopefully find it useful.
 
 We call Patroni a "template" because it is far from being a one-size-fits-all or plug-and-play replication system. It will have its own caveats. Use wisely.
 

setup.py

@@ -116,7 +116,7 @@ class PyTest(_Command):
 
 
 def read(fname):
-    with open(os.path.join(__location__, fname)) as fd:
+    with open(os.path.join(__location__, fname), encoding='utf-8') as fd:
         return fd.read()